2018 Taps & Tastes

[beer4bill]

I'll be there to maybe drink beer and definitely buy any ironic t-shirts with cats on them.

A chance to drink johnf justifies the price...

[johnf]

I'll be there to maybe drink beer and definitely buy any ironic t-shirts with cats on them.

A chance to drink johnf justifies the price...

That's what I was thinking. Who cares about "Side Project" or "Russian River", lol. I am going to be there.

[CELaur]

@JeremyDanner - Whats your take on Taps & Taste tickets still being available for purchase, especially Early Admission? - Did Boulevardia drastically increase number of available tickets this year or has demand really dropped off that much? - I've always enjoyed the festival and T&T so just curious on the disconnect from this year to past when selling within minutes for VIP and a couple of days for general.

[JeremyDanner]

Ticket sales are right around what they were last year at this time. I think we're looking at a combination of a few factors here. I would say that pricing and awareness of what the event actually is are the two main ones. Whenever you sell something out super quickly like we did in the first year, it's an indication that maybe the price was a little low. I also feel like the first year, when we sold through all of the Taps & Tastes tickets within minutes, there were a lot of people who purchased tickets who didn't really understand what a beer festival was, but knew they wanted to attend because they love BLVD. I fielded a lot of questions that year where I needed to explain what a beer fest is and how it works so I'd guess that a lot of people who wouldn't normally attend a beer fest bought tickets that year and then realized that a beer festival isn't something they necessarily enjoy.

I also think it speaks to the fact that there are just a lot more beer events happening around town lately and folks are having to choose where to spend their money versus going to every event when there was just a handful of beer festivals.

Does that make sense?